How Google & YouTube Ads Can Help You to Scale up your Business

One of the most effective paid online advertising method is Google Ads, which is acquired by hundreds of small, medium, and large corporate organizations.

You may grow your business with customized ads that reach the precise consumers you want to reach, regardless of whether you are just starting a small business or an online store.

Google Ads has the power that Businesses may connect with anyone who uses Google to do online searches for information, goods, and services.

By seeking the right direction Google Ads can potentially send you a lot of individuals who are interested in what your business has to offer. You should definitely consider utilizing Google Ads to its fullest extent if you don’t already have a Google Ads account for your company or if you are not using your Google Ads account seriously. 

What do you mean by Google Adwords

It’s not just strong SEO every time when you see an advertisement for a business’ landing page rank as the first (or second, or third) search result on Google; the business probably has a Google Ads campaign in place.

You can pay to Google for displaying your product ads to customers who conduct relevant searches on Google Search and Maps  For any company trying to place compelling ad material in front of its target market, Google Ads is a crucial digital marketing tool.

One thing you should know that Google will charge your amount only when any potential visitor clicks on your website or take any other action. This technique is popularly known as a pay-per-click (PPC) campaign. You can choose to target  your audience as you want and establish a monthly ad-spend cap so that google will spend the amount accordingly.

Types of Google Ads

There are 5 types of Google Ads which are most popular in Google AdWords. These are

  1. Search Keyword Ads
  2. Display Image Ads
  3. Shopping Ads
  4. Video Ads
  5. App Install Ads

Nowadays, The most popular Ad Campaign is Video Ads. As you all know that YouTube is second most search engine after google so that there is big target market for people who wants their product & services to have the maximum customer base. Now, Lets know about some of the main benefits of YouTube Ads

Benefits of Google Ads

Helps In Building Quality Leads & Customers

One of the best strategies for generating leads is Google Ads. Your website, opt-in form, or other online property may receive highly targeted leads if your campaigns are set up properly.

You can concentrate on the customers who are looking for what your company has to offer by using Google Ads. This implies that you should focus on only those users who are interested in your product or services & wants to go to your website to purchase it.

Google AdWords develops Quick Results in terms of SEO

The primary advantage of Google AdWords is that it operates more quickly than SEO. Google AdWords and SEO are both search engine marketing techniques for increasing traffic and leads. However, a well-optimized AdWords campaign can help a company achieve the first position on search results far more quickly.

Here are some explanations for why it is quicker and more efficient.

  • You can concentrate on several keywords at a time.
  • The campaign can be activated or deactivated whenever you want.
  • Ads that are shown at the top of the page gets the immediate attention from your visitors.

Benefits of YouTube Ads

1. YouTube Receives Massive Traffic

Nearly one-third of all Internet users, or 1.3 billion individuals, use YouTube daily and watch nearly five billion videos. It is only anticipated that these figures will rise year after year.

Because of this, YouTube offers a fantastic opportunity for your product or services to reach millions of individuals who may all turn into your potential client.

The following YouTube statistics are important to know:

  • Every day, 30 million people browse YouTube.
  • Every minute, 300 hours of video are uploaded on YouTube.
  • YouTube users claim that videos help their shopping decisions 68% of the time.
  • Over the past two years, the number of small and medium-sized businesses advertising on YouTube has doubled.
  • There are a total of 76 different languages on YouTube (this covers about 95 percent of the Internet population)
  • More than 88 nations have their own localized versions of YouTube.

2. High Chances of Conversion

If a picture is worth a thousand words, then a video is worth a million. Additionally, more than any other type of content, videos can bring strong emotions.

They transform your text messages from static to dynamic and very helpful in scaling your conversion to the next level. They contribute in a special way & helpful in gaining the trust of your audience. Your conversion rate could rise by 80% because of video content.

if you want that your product or services should also been seen by people at a large through Google or YouTube Ads then you can contact us & take your business to new heights.

Frequently Asked Questions

Yes, 18 % GST is required to run Google Ads. 

Google Ads are not at all difficult to run. We can easily run ads on Google Adwords.

  • Skippable in-stream ads.
  • Non-skippable in-stream ads.
  • In-feed video ads.
  • Bumper ads.
  • Outstream ads.
  • Masthead ads.