Importance of Search Engine Optimization for Business Owners

SEO Stands For Search Engine Optimization which means that if you are a content writer or if you write content for your blog site then there is a possibility that you can rank on Google’s first page in any top 10 positions of that page. 

There are certain techniques that we should follow in order to rank on google first page. We have to follow the algorithm of google in order to rank on Google search Engine.

On a Google search page, there are just 10 positions available. Therefore, consider how frequently you click through to the second, third, or twentieth page of search results when you enter a query into Google. Most of the time, you don’t need to click on the next page because the first few results on the first Google page will already contain the information you were looking for.

Don’t you want to appear on that first search results page with your rivals if a potential consumer puts in a keyword related to what your company can offer? If your company’s website is not shown in the top ten search results, another company may have just won a new client, or you may have just lost one.

Steps to Follow In order to Achieve Highest Ranking on Google Search Engine

There are 4 steps that you should follow in order to have a Successful SEO strategy.

  1. Keyword Research
  2. Write Attractive Content
  3. On Page SEO Optimization
  4. Off Page SEO Optimization

Now, We will gather more information about all the important aspect of SEO one by one. First we will see what is Keyword research and how it works.

Keyword Research is the procedure of finding that keyword which can be rank on google search Engine. Keyword is the word that we type on our google search bar. Whatever question we ask to google becomes the keyword for us.

For Example, if we type the questions that ” How to Rank on Google’s First Page” It is our keyword. There are certain Keyword Research Tools like Google Keyword Planner or Ubersuggest which can tell you that How many people are currently searching that keyword and what is the percentage of difficulty that your keyword has there.  

You can easily make out which keyword you should work in order to write engaging content. You should use that keyword which has high volume & low keyword difficulty.

The Second step towards Successful SEO path is writing Qualitative & Engaging Content. After selecting the best keyword, then look for writing the best content which should not be copied by google.

You should try to write your content in your own words. Try to write Simple English which can be understandable by your audience. First Write the content in one go & then edit it afterwards.

The Third step is doing the On Page SEO of that content which you have written. There are some useful On page SEO techniques which can help you to rank on the first page of Google. 

The Fourth & final step of doing the complete SEO is that you should focus on Off Page SEO which is basically the activities which you outside your website in order to get listed on first page of google search.

Building Backlinks is the most important part of off page seo. Also, there are certain listed sites, bookmarking sites which you should use in order to have a good off page SEO. These four steps are very important for doing a successful SEO for your business.

Lets Know Some of the Benefits of SEO for Business Owners

1. Help in Getting More Reach to Your Business

While most campaigns tend to concentrate on a certain target market, SEO can assist you in attracting any interested customer at any given point of  time, regardless of where they are in the purchase process.

You can draw in more potential customers who could be interested in purchasing the product if you target keywords rather than demographics like you do with PPC or social media advertising.

Search engine results are trusted subconsciously by users. For Example, If Dave’s Donuts appears at the top of a search result on Google, They must have worked hard to gain that position and must be reliable. The user then posts a link to Dave’s invitation and informs all of his Facebook and Twitter friends that he will be attending.

Moreover He also invites them to attend it. The principles of multiplication can act very quickly, and before you know it, Dave’s Donuts is attended by twelve of his teenager friends! Why? Because everything was properly matched by the search engine and pointed to Dave’s.

2. High Conversion Ratio

SEO and other forms of internet marketing bring customers who are already interested in your goods or services. You don’t need to do aggressive marketing to attract their attention; the audience is already in need of your product or service, that’s why they have found you with that intended keyword that they have entered.

There is no need to advertise your product in front of them. You site should be reflected on the first page of google in front of your intended user. In this way the half battle is done. You just need to specify your product in a better way & optimize your user’s experience & show them the desire content, and guess what through this you can gain a new client.

3. Cost Free Promotion

In this, You need to pay anyone to rank organically on google first page. It is a cost free promotion of your company. You just need a right keyword & quality content to rank on first page on google.

You also have to write a quality content so that you can give your user a great piece of information from which they can get benefit from. 

You only need to spend your time in doing effective SEO for your business. In order to get higher ranking on google You need to review other’s people content so that you can write better content from the website who are currently ranking on google.

You need to find some missing points from the articles who are currently ranking on google and then make a informative blog covering all the aspects of the topic & then publish on Google.

There are some Important Statistics based on SEO which you should see in order to become aware about Search Engine Marketing.
  • Search engines are the starting point of 68% of online activities. (BrightEdge)
  • There is only .63 % of users who actually clicks on Google’s Second Apge. (Backlinko)
  • Search engine traffic accounts for 53.3% of all website traffic. (BrightEdge)
  • Google Search, Google Images, and Google Maps account for 92.96% of all website trafficin the world. (SparkToro)
  • SEO generates 1,000%  more traffic than natural social media. (BrightEdge)
  • 60% of marketers claim that their highest-quality lead source is inbound (SEO, blog content, etc.). (HubSpot)
  • A 14.6% closure rate is seen for SEO leads. (HubSpot)

If you want your business website to get rank on google first page then you can contact our company who have some experienced SEO professionals who can generate massive results.

Frequently Asked Questions

There is a free tool which can be used  to do Effective keyword research which is Google keyword planner or Ubersuggest. They are very great.

A long tail keyword is actually a keyword which contains more  than 2 keywords. Generally It is in the form of a Question.

Local SEO is the way to gain traffic from local audiences of your area. We target local audience through keyword research. A powerful tool for gaining local traffic is google my business.